Recommended Photographer
Epworth Freemasons & Jessie McPherson
newborn baby held in parents arms
in your hospital room or home, across Greater Melbourne & select Sydney hospitals
View your professionally edited gallery online within 1-5 days. Select & purchase your package through your gallery in your own time. No sales pressure
Experienced & Trusted
Over 650 babies photographed, glowing customer feedback, recommended by Epworth Freemasons & Jessie McPherson Private Hospitals
No-Obligation Booking
Register in advance with total flexibility. No cancellation penalty or questions if plans change
Fresh 48 Documentary Style
No forced poses or props. Just gentle suggestions when needed. Capturing your baby and family as you are, in the first precious days
Optional In-Home Sessions
If preferred, the session can be held in your home at no extra fee. Tidy homes not necessary!
Limited bookings per month of baby's due date. Register early to ensure availability
Signature 20 Min Sessions
Beautiful, natural newborn photography in your hospital room or home.
No posing, no props, just real moments
Greater Melbourne & Select Sydney Hospitals
Available in hospitals & homes across all Melbourne suburbs, the Mornington Peninsula, and select Sydney hospitals
Affordable Packages
Starting at just $340 for 25 professional digital images. Transparent pricing, no hidden fees
Fast Turnaround & No Pressure
4 Simple Steps...
We'll say hello & answer any questions.
Book in when baby arrives or book in advance.
1-5 days later, purchase package via online gallery.
Package Prices
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25 Digital Images - $340
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All Digital Images (40+) - $400
(No other fees)
the day your life changed...
Who we are
Having photographed over 650 Melbourne babies, Bella Fresh 48 is a small team of 3 female, highly experienced, professional Fresh 48 Newborn Photographers. As mothers ourselves, we know what it is to hold our hearts and souls in our arms, in the most vulnerable days of our lives. We want to make you feel seen, held and cared for in these moments.
What we do
We document the early days with your new baby in your hospital room or home. Our 20 min, easy sessions are perfect when you're feeling a little foggy and don't feel up to a long staged photography session.
Using natural lighting, we don't pose your baby, or use photographer props. The session is relaxed, flexible and super friendly, which helps you & siblings feel comfortable. The resulting gallery includes portraits of baby, close-ups details, feet, sibling, baby with individual parents and family shots.
Our methods are unique in the industry, resulting in a gallery of images to look back on forever, helping you remember the blurry days more clearly!
Browse our portfolio for sample sessions so you know what to expect!
BellaFresh48 - The Team...
Having photographed over 650 babies, we're proud to be the recommended photographers at Epworth Freemasons & Jessie McPherson hospitals. We cover all Greater Melbourne suburbs, including the Mornington Peninsula, visiting you in your hospital or your home.
BellaFresh48 are known for our non intrusive, flexible & caring approach to each and every family. We capture your first moments with your new baby beautifully, with our distinct, relaxed style of photography. The principle photographer is Bella. Sessions that Bella can't attend are captured by the highly experienced team, Leni in Melbourne & Joanna in Sydney.
We don’t pose your baby or use any props. For us, the definition of the perfect pose is however we find you: baby sleeping in the cot, feeding in mum’s arms, snoozing on dad’s shoulder... the list is endless. Our talent lies in making any natural pose look gorgeous! The resulting set of photos evoke happy memories and mark the beginning of your new family-life together.
Learn more about our TEAM HERE
Bella Jordan
FAQs
Do you come to my hospital or home?
At BellaFresh48 we come to all hospitals and homes in Greater Melbourne suburbs and the entire Mornington Peninsula. If you're a little out of this area please get in touch as we can often make exception. Greater Melbourne Google Map
Update: As of August 2025, BellaFresh48 sessions are also available at select Sydney hospitals: Westmead, Norwest, Sydney Adventist (The San) & Blacktown. These will be completed by our wonderful, highly experienced Sydney based BellaFresh48 photographer, Joanna!
Any questions? CONTACT BELLA
How long is a session & what is the price?
We offer two sessions: The standard & most popular session is a short, 20min session; 'BellaFresh48' resulting in 35+ images to select from, with packages starting at $340 for 25 digital images.
We also offer a 40 min session; 'BellaFresh48 PLUS' resulting in 60+ images, with packages starting at $520 for all digitals.
BellaFresh48 - 20 mins (standard session)
Starting $340 - See Packages
Your maternity room can be quite a busy place with midwives and hearing specialists popping in and out to run their checks. The BellaFresh48 session has been designed and honed over 7 years, to get those beautiful newborn pictures with details like little feet and squishy lips, and those beautiful natural moments & cuddles between you and baby, whilst working as efficiently as possible to not take up lots of your time. Your gallery will contain 35 images from you to choose from when selecting your chosen package.
BellaFresh48 PLUS - 40 mins
Starting $520 - See Packages
If you'd like more family & sibling shots as well as the above shots, choose the BellaFresh48 PLUS session. This allows for a wider selection of images, and more moments & interactions, more details and family shot configurations. If you're looking for some great sibling shots this can be the best option, as toddlers often take a while to warm-up to me being in the room. I'd actually also recommend an in-home session for a range of great sibling shots, as sometimes toddlers can feel a little out of their comfort zone in the hospital environment.
For more info & help choosing; SEE PACKAGES
What Areas Do You Cover?
We cover everywhere in Greater Melbourne, that includes the whole of the Mornington Peninsula, Sorrento, then up including Mount Martha, Cranbourne, Dandenong, Brighton, Mordialloc, St Kilda, Richmond, Kew, Ringwood & Sassafras, Williamstown & Essendon.. Scroll down to the last FAQ for a list of Greater Melbourne suburbs.
Sessions start at $340 for the 'Digital 25' package. Select & purchase your package online when you receive your gallery, 1-10 days after your session.
How does it work?
After you've registered, I'll get in contact by email and by text. When baby arrives just reply to my text to let me know, and we'll arrange the best time for me to come out to you in the following days. My schedule is very flexible as I spend a lot of time editing, so my photographers & I can always fit a session in.
If you're having a scheduled cesarian, we can book your BellaFresh48 session in advance. And if baby comes before then, just text me and I'll come out to you at a time to suit you.
My sessions are 7 days a week 10am-12pm.
Can you come on a weekend?
Yes! We come to your hospital or home 7 days a week.
What does a typical session look like?
The BellaFresh48 session is just 20 mins and very relaxed. My aim is to capture those beautiful first moments, but not intrude on your precious time. I begin by taking photos of baby swaddled in the cot, sleeping (where possible) but awake is also totally fine! If baby isn't happy lying in their cot, I'll do these shots in mum or dad's arms. Next I capture individual pics of cuddles with family members and any sibling shots. Then I'll get a group photo or two. Right at the end is when I ask if you'd like to unwrap baby a little for those hands and feet shots! I save this until the end as this can disturb baby. All poses are totally optional, the happiness of baby and all family members is my utmost priority.
The BellaFresh48 PLUS session is 40 mins long and follows a very similar path, but we have more time for more varied poses, to shoot in different rooms or even your garden if you'd like! We can do more of the fun things like getting baby's feet next to their siblings feet (for example!) Or have cuddles with mum and/or dad in just the nappy, or, if baby's happy, with bubs in the nude. There's time for great sibling shots and more candid shots in this session too.
Do I need to book My Fresh 48 Session?
Yes. Please register as soon as you can. Registering beforehand means we can book a time slot to suit you, once your baby arrives. No cancellation penalties & no obligation to go ahead with the session.
What about sickness?
I am fully vaccinated against COVID 19 & Whooping cough. We will never visit if we are all unwell. On the very rare occasion that we are sick, I will either arrange for another photographer to cover your session, or I will come out to your home when I'm well, at no extra cost to you.
When can I view the images?
Your gallery will be online 1-5 days after your session.
When you purchase a package with digital images, you will be sent a link to download your images immediately.
How do you edit the images?
As a documentary photographer I use composition and very subtle editing to enhance the mood of your images to tell your story naturally. I don't 'improve' my subjects appearances, as I truly believe we're all perfect. But if baby scratched their cheek or something similar, and you know it would bug you to look at, let me know before I edit your images, and I can tone it down or remove it during editing. It's much more simple to do in the original edit than to come back to. If you get your gallery back and there's something that annoys you, like cable on the wall or anything really, I have a great team of editors who will sort out the issue from $20 per image.
When will I receive my order?
Digital images are available for download immediately after purchase. You will be sent an email with a link to download your images onto your laptop or computer.
Fine Art Prints are printed at our expert lab in QLD, on beautiful paper using archival inks to last over 100 years. These take 2-10 working days to get to you.
Our beautiful layflat Photobooks are printed on Matt photographic paper, boasting outstanding image quality and vibrant colours, with a smooth matt finish. Photobooks take 4-6 weeks for delivery.
What is documentary photography?
Documentary is visual storytelling. The session is very relaxed and super friendly, which will help you feel comfortable, and works really well with young big-siblings! Resulting in images that reflect actual moments in time & memories.
What if my baby needs to be in the NICU?
Babies who are in NICU are approached on a case-by-case basis. I usually capture baby in your home a few days arfet you are discharged, but if I am permitted in, I will happily come into the NICU. Please ask your care team for their advice on this.
Will my photos & identity be private?
Yes. I'll always ask your permission to use your photos in my marketing material / social media, and those of Epworth/Jessie McPherson. I absolutely respect anyones decision not to share or have their images shared. I will only share with explicit consent. I will never use you baby's name and only use your first name in testimonials.
Are you vaccinated?
I am vaccinated against COVID-19 & up to date with my Whooping Cough and Influenza Vaccines.
How do I book?
Simply select REGISTER to register your details. Drop me an email at bellafresh48.com@gmail.com or give me a call on 0467 982607. I'm always happy to talk through any additional questions you may have.
Privacy Policy
In order to be able to provide you with a fast and streamlined service, I ask for information such as your email address, and contact phone number in the registration process. All of the information provided is stored securely, and never shared with any other companies.
What Melbourne Suburbs do you come to?
Based in Frankston South and Eastern Suburbs, we now visit all suburbs in Greater Melbourne & on the Mornington Peninsula. We also visit select Sydney hospitals: The Sydney Adventist Hospital (The San), Westmead, Blacktown and Norwest. And coming very soon: Sutherland Shire Hospitals.
For Greater Melbourne these include:
Abbotsford, Albert Park, Altona, Armadale, Ashburton, Aspendale, Balaclava, Balwyn, Bayswater, Beaumaris, Bentleigh, Berwick, Black Rock, Box Hill, Brighton, Broadmeadows, Brunswick, Bundoora, Camberwell, Canterbury, Carlton, Carnegie, Caulfield, Chadstone, Chelsea, Cheltenham, Chirnside Park, Clayton, Clifton Hill, Coburg, Collingwood, Craigieburn, Cranbourne, Dandenong, Deer Park, Doncaster, Donvale, Elsternwick, Eltham, Elwood, Endeavour Hills, Essendon, Fairfield, Ferntree Gully, Fitzroy, Footscray, Forest Hill, Frankston, Glen Iris, Glen Waverley, Greensborough, Hampton, Hawthorn, Heidelberg, Hoppers Crossing, Ivanhoe, Keilor, Kew, Keysborough, Lalor, Lilydale, Malvern, Melton, Mentone, Mill Park, Mitcham, Moonee Ponds, Moorabbin, Mooroolbark, Mordialloc, Mount Waverley, Mulgrave, Narre Warren, Noble Park, Northcote, Nunawading, Oakleigh, Parkdale, Pascoe Vale, Point Cook, Port Melbourne, Preston, Reservoir, Richmond, Ringwood, Rosanna, Rowville, Sandringham, Scoresby, Seaholme, South Melbourne, South Morang, South Yarra, Southbank, Springvale, St Albans, St Kilda, Sunshine, Surrey Hills, Sydenham, Templestowe, Thomastown, Thornbury, Toorak, Truganina, Vermont, Wantirna, Warrandyte, Werribee, West Footscray, West Melbourne, Wheelers Hill, Williamstown, and Yarraville
For Mornington Peninsula these include:
Arthurs Seat, Balnarring, Balnarring Beach, Baxter, Bittern, Blairgowrie, Boneo, Cape Schanck, Capel Sound, Crib Point, Dromana, Fingal, Flinders, Hastings, HMAS Cerberus, Kunyung, Main Ridge, McCrae, Merricks, Merricks Beach, Merricks North, Moorooduc, Mornington, Mount Eliza, Mount Martha, Pearcedale, Point Leo, Portsea, Red Hill, Red Hill South, Rosebud, Rosebud West, Rye, Safety Beach, Shoreham, Somers, Somerville, Sorrento, St Andrews Beach, Tootgarook, Tuerong, and Tyabb.
Mornington Peninsula suburbs:
BellsFresh48 are expanding into Sydney, sessions now available at four Sydney hospitals; Westmead, Norwest, Sydney Adventist (The San) & Blacktown! Also, just finalising talks with a wonderful photographer to service Sutherland Shire Hospitals. Get in touch to see whether we cover sessions in your Sydney home suburb.