Family cuddling their newborn baby at Epworth Freemasons Hospital East Melbourne
Newborn baby swaddled in cot
Family cuddling their newborn baby at Epworth Freemasons Hospital East Melbourne
Short, affordable lifestyle photography sessions in your hospital or home.
Recommended Photographer: Epworth Freemasons & Jessie McPherson
What is Fresh 48?
Using natural lighting, and no props, I capture the early days with your new baby in your hospital or home. I don't pose your baby, or use photographer props, but I love to include things that are important to you like a special blanket or teddy. The session is very relaxed, flexible and super friendly, which helps my families & siblings feel comfortable.
My method results in a gallery of images with the focus on baby including portraits & close-ups details, feet, and family shots with baby too.
Browse my portfolio for sample sessions so you know what to expect!
4 Simple Steps...
1. Register your details so we're good to go when baby arrives.
You can cancel any time.
2. We'll be in touch by email & text to say hello, give you a little more info & answer any questions.
3. If your birth Is scheduled, we can book you in.
OR - Text us when baby arrives & we'll arrange your session ASAP.
4. 2-10 days after, you'll receive your gallery. Select & purchase your package online. Your link to download digitals is emailed immediately.
BellaFresh48
BellaFresh48 has been the recommended photographer at Epworth Freemasons since 2019 & Jessie McPherson since 2022. We also visit families in Melbourne, Eastern Suburbs and Mornington Peninsula hospitals and homes.
At BellaFresh48, we're known for our non intrusive, flexible & caring approach to each and every family. We capture your first moments with your new baby beautifully, with our distinct, relaxed style of photography.
We don’t pose your baby or use any props. For me, the definition of the perfect pose is however I find you: baby sleeping in the cot, feeding in mum’s arms, snoozing on dad’s shoulder... the list is endless. Our talent lies in making any natural pose look gorgeous! The resulting set of photos evoke happy memories and mark the beginning of your new family-life together.
There is no charge for your session. 1-2 weeks later, your images will be available to view via your private online gallery where you can order your preferred package with no obligation, and no sales pressure. Packages start at $290 for Epworth & Jessie McPherson Customers, and $340 for other hospitals or sessions in your home. See PACKAGES.
FAQs
Do you come to my hospital or home?
BellaFresh48 is the newborn photographer at Epworth Freemasons East Melbourne, and Jessie McPherson Private Hospital. If you're not birthing at either of these hospitals, or you'd prefer your session at home we will happily book in a session at your chosen hospital or home. Please get in touch to make sure we cover your area, I currently cover from Melbourne & Richmond areas, to Frankston & Mornington, down to Sorrento and Melbourne's Eastern Suburbs. If you live a little bit further, I may be able to come to you, just get in touch as I often go West to areas like Footscray & Essendon. CONTACT BELLA
How long is a session & what is the price?
I offer two sessions: The standard & most popular session is a short, 20min session; 'BellaFresh48' resulting in 35 images to select from, with packages starting at $290 for Epworth and Jessie customers, and $340 for sessions in your home or other hospitals.
I also offer a 40 min session; 'BellaFresh48 PLUS' resulting in 50+ images, with packages starting at $480...
BellaFresh48 - 20 mins (standard session)
Packages start at $290 for Epworth & Jessie families. See Packages
Your maternity room can be quite a busy place with midwives and hearing specialists popping in and out to run their checks. My BellaFresh48 session has been designed and honed over the years, to get those beautiful newborn pictures with details like little feet and squishy lips, and those beautiful natural moments & cuddles between you and baby, whilst working as efficiently as possible to not take up lots of your time. Your gallery will contain 35 images from you to choose from when selecting your chosen package.
BellaFresh48 PLUS - 40 mins
Packages start at $480 for 50+ digital images. See Packages
If you'd like more family & sibling shots as well as the above shots, choose the BellaFresh48 PLUS session. This allows for a wider selection of images, and more moments & interactions, more details and family shot configurations. If you're looking for some great sibling shots this can be the best option, as toddlers often take a while to warm-up to me being in the room. I'd actually also recommend an in-home session for a range of great sibling shots, as sometimes toddlers can feel a little out of their comfort zone in the hospital environment.
For more info & help choosing; SEE PACKAGES
What Areas Do You Cover?
Based in Frankston South, I cover everywhere I can get to within approx 50 mins, that includes the whole of the Mornington Peninsula, Sorrento, then up including Mount Martha, Cranbourne, Dandenong, Brighton, Mordialloc, St Kilda, Richmond, and as far up as Kew & across to Ringwood & Sassafras. In home sessions start at $340 for the 'Digital 25' package. Package chosen online when you receive your gallery, 1-2 weeks after your session.
If you're outside of my 50 min radius, I'll still happily come out to you, I will just need to set your minimum package to $400 or set your session to the 40 min 'PLUS' session, which starts at $480. Please drop me a text and I'll let you know for your suburb.
How does it work?
After you've registered, I'll get in touch with you by email and by text. When baby arrives just reply to my text to let me know, and we'll arrange the best time for me to come out to you in the following days in your hospital or home. My schedule is very flexible as I spend a lot of time editing, so I can always fit a session in Monday-Friday.
If you're having a scheduled cesarian, we can book your BellaFresh48 session in advance. And if baby comes before then, just text me and I'll come out to you at a time to suit you.
My sessions are Monday-Friday, usually 10-12, as this fits best with the midwives rounds, but I can come in the afternoon if that suits you better.
Can you come on a weekend?
I no longer do weekend sessions, but my wonderful photographer Leni does!
What does a typical session look like?
The BellaFresh48 session is just 20 mins and very relaxed. My aim is to capture those beautiful first moments, but not intrude on your precious time. I begin by taking photos of baby swaddled in the cot, sleeping (where possible) but awake is also totally fine! If baby isn't happy lying in their cot, I'll do these shots in mum or dad's arms. Next I capture individual pics of cuddles with family members and any sibling shots. Then I'll get a group photo or two. Right at the end is when I ask if you'd like to unwrap baby a little for those hands and feet shots! I save this until the end as this can disturb baby. All poses are totally optional, the happiness of baby and all family members is my utmost priority.
The BellaFresh48 PLUS session is 40 mins long and follows a very similar path, but we have more time for more varied poses, to shoot in different rooms or even your garden if you'd like! We can do more of the fun things like getting baby's feet next to their siblings feet (for example!) Or have cuddles with mum and/or dad in just the nappy, or, if baby's happy, with bubs in the nude. There's time for great sibling shots and more candid shots in this session too.
Do I need to book My Fresh 48 Session?
Yes. Please register as soon as you can. Registering beforehand means we can book a time slot to suit you, once your baby arrives. No cancellation penalties & no obligation to go ahead with the session.
What about sickness?
I am fully vaccinated against COVID 19 & Whooping cough. I will never visit if I am at all unwell. On the very rare occasion that I am sick, I will either arrange for my photographer Leni to cover my sessions, or I will come out to your home when I'm well to complete the session, at no extra cost to you.
When can I view the images?
Your gallery will be online 1-2 weeks after your session.
When you purchase a package with digital images, you will be sent a link to download your images immediately.
How do you edit the images?
As a documentary photographer I use composition and very subtle editing to enhance the mood of your images to tell your story naturally. I don't 'improve' my subjects appearances, as I truly believe we're all perfect. But if baby scratched their cheek or something similar, and you know it would bug you to look at, let me know before I edit your images, and I can tone it down or remove it during editing. It's much more simple to do in the original edit than to come back to. If you get your gallery back and there's something that annoys you, like cable on the wall or anything really, I have a great team of editors who will sort out the issue from $10 per image.
When will I receive my order?
Digital images are available for download immediately after purchace. You will be sent an email with a link to download your images onto your laptop or computer.
Fine Art Prints are printed at our expert lab in QLD, on beautiful paper using archival inks to last over 100 years. These take 10-15 working days to get to you.
Our beautiful layflat Photobooks are printed on Matt photographic paper, boasting outstanding image quality and vibrant colours, with a smooth matt finish. Photobooks take 4-6 weeks for delivery.
What is documentary photography?
Documentary is visual storytelling. The session is very relaxed and super friendly, which will help you feel comfortable, and works really well with young big-siblings! Resulting in images that reflect actual moments in time & memories.
What if my baby needs to be in the NICU?
Babies who are in NICU are approached on a case-by-case basis. I will work with hospital staff to find out what we are able to do.
Will my photos & identity be private?
Yes. I'll always ask your permission to use your photos in my marketing material / social media, and those of Epworth/Jessie McPherson. I absolutely respect anyones decision not to share or have their images shared. I will only share with explicit consent. I will never use you baby's name and only use your first name in testimonials.
Are you vaccinated?
I am vaccinated against COVID-19 & up to date with my Whooping Cough and Influenza Vaccines.
How do I book?
Simply select REGISTER to register your details. Drop me an email at bellafresh48.com@gmail.com or give me a call on 0467 982607. I'm always happy to talk through any additional questions you may have.
Privacy Policy
In order to be able to provide you with a fast and streamlined service, I ask for information such as your email address, and contact phone number in the registration process. All of the information provided is stored securely, and never shared with any other companies.