google472ba34253e595c1.html Fresh 48 Newborn Photography Melbourne

ABN 132 919 341 38

© 2019 Bella Jordan Photography

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Epworth Freemasons

Authentic, organic and real. Fresh 48 newborn photography is a beautiful way to document the arrival of your new baby. Using natural lighting, and no props, I capture baby during the first 48hrs in their naturally perfect brand new stage.


With 8 years experience photographing babies and families, Bella Jordan is the trusted Fresh 48 Newborn photographer at Epworth. Should you be birthing at a different hospital, or prefer your Newborn session at home, please click HERE. With a genuine, caring approach to each and every family, you'll treasure these beautiful images forever.


No charge for the session

There is no charge for your session. 1-5 days after your session, your images will be available to view via your private online gallery. Order your preferred package from the comfort of your home with no obligation, and no sales pressure. Most popular packages below (additional products & packages available)

FRESH 48 - Packages




















As a mum of two, I know how it feels to have just given birth, to feel absolutely overwhelmed with the new situation and the feeling of vulnerability that goes with that. When I come to capture your baby's first moments I'm very respectful of the needs of your baby, your family, and of course the hospital staff. Each family, each baby, and each situation is individual. Photography is my craft, the resulting images are reflections of your life in pieces of Art. 

Minimum Intrusion... 

I'm an empathetic photographer, offering the best quality at fair prices. When I look back at photos I remember a time, a day, a moment. The last thing you want to remember is how the photographer prodded your new baby for 10 mins to get the ‘perfect pose’. At BellaFresh48 my definition of the perfect pose is however I find you. Baby sleeping in the cot, feeding in mum’s arms, snoozing on dad’s shoulder… the list is endless. 

My sessions are always super short, just 15-20 mins long, & super relaxed. I just come in, meet the family and capture the details and your natural interactions with each other. Resulting is a set of photos that evoke happy memories and depict the beginning of your new family life together. 



Do I need to book My Fresh 48 Session?

I recommend registering as soon as you can, so we can book your slot once baby arrives. Although I endeavour to visit each and every family that has their baby at Epworth East Melbourne, pre-registering means we can arrange your photoshoot at a time to suit you.


When & where will the photoshoot take place?

The sessions are usually between 11am & 1pm, 1-2 days after your birth Monday to Friday, but I can often be flexible. I would recommend that you have your session as soon after birth as you feel ready. I visit you in your room at Epworth Freemasons or The Park Hyatt.

Do you come to my hospital or home?

If you're not birthing at Epworth Freemasons East Melbourne, or you'd prefer your session at home I will happily book in a session at your chosen hospital or home. The only difference being that the minimum package is the $360 Full Gallery package. Please click here for full details.

What does a typical session look like?

The session is just 20 mins and very relaxed. My aim is to capture those beautiful first moments, but not intrude on your precious time. I begin by taking photos of baby swaddled in the cot, either sleeping or awake (where possible!) If baby isn't happy lying in their cot, I'll do these shots in mum or dad's arms. Next I capture individual pics of cuddles with family members and any sibling shots. Then I'll get a group photo or two. Right at the end is when I ask if you'd like to unwrap baby a little for those hands and feet shots! I save this until the end as this can disturb baby. All poses are totally optional, the happiness of baby and mum throughout the session is my main focus.


Who will be in photos?

Baby is the focus of the photoshoot, but I love to capture all available immediate family members too. 

How do we prepare?

If baby is recently fed and sleeping, that's a great way to start the session. But if not, don't worry, we'll still get beautiful shots. I don’t pose baby or use props, you don’t need to pack anything special, just a nappy or a bodysuit is perfect. Fresh 48 photography is documentary in style, allowing you to remember baby exactly how they were in the first hours of their life. This time can be so hazy for both mum and dad, it’s invaluable to be able to look back and treasure these first few days with really beautiful documentary photography.

When can I view the images?

I pride myself on a fast turnaround. Your downloadable gallery will be online 1-5 business days after your session.


When will I receive my order?

Digital images are available for download immediately after purchace. You will be sent an email with a link to download your images onto your laptop or computer. 

Fine Art Prints are printed at our expert lab in NSW, on beautiful paper using archival inks to last over 100 years. These take 10-15 working days to get to you. 

Our beautiful layflat Photobooks are printed on Matt photographic paper, boasting outstanding image quality and vibrant colours, with a smooth matt finish.  Photobooks take 3-4 weeks for delivery.


What is documentary photography?

Documentary is visual storytelling. The session is very relaxed and super friendly, which will help you feel comfortable, and works really well with young big-siblings! Resulting in images that reflect actual moments in time & memories. 

What if my baby needs to be in the NICU?

Babies who are in NICU are approached on a case-by-case basis. I will work with hospital staff to find out what we are able to do. 

Will my photos & identity be private?

Yes. I'll always ask your permission to use your photos in my marketing material / social media, and those of The Epworth. I'll never use you baby's name and only use your first name in testimonials. 

Are you vaccinated?

Yes. I am up to date with my Whooping Cough and Influenza Vaccines. 


How do I register?

Simply select the 'REGISTER' button to register your details. Drop me an email at or give me a call on 0467 982607. I'm always happy to talk through any additional questions you may have.

Privacy Policy

In order to be able to provide you with a fast and streamlined service, I ask for information such as your email address, and contact phone number in the registration process. All of the information provided is stored securely, and never shared with anyone outside of BellaFresh48. 

"Bella I cannot thank you enough for taking these pics of our family on the day we got our newest member. We barely noticed you were in the room capturing the moment no.1 and no. 2 met no. 3!  The pictures just blew me away and we will treasure them forever -" - Linda 

"Oh my gosh!!!!! Bella these are ABSOLUTELY BEAUTIFUL!!!! Thank you so very much!!!" - Michelle

"We are absolutely over the moon! Thank you so much, you have done a truly amazing job with not the easiest of participants!" - Clare

“Thank you so much Bella! I can't express how much we love the pictures. You captured our special time amazingly well and we are so grateful! There are some great family pictures and the ones of Evie's toes make my heart melt.” - Louise