Capturing those first moments

with your baby in your hospital or home

Bella is the preferred photographer at Epworth East Melbourne & Jessie McPherson hospitals

What is Fresh 48 Newborn Photography?

Authentic, organic and real, Fresh 48 newborn photography is a beautiful way to document the arrival of your new baby. Using natural lighting, and no props, I don't touch or pose your baby. The lifestyle session is very relaxed, flexible and super friendly, which helps my families feel comfortable, and works really well with young big-siblings! My method results in a gallery of images that reflect the first moments with your new baby, memories for you to look back on for years to come.! Register Now

The session is just 20 mins and very relaxed. My aim is to capture those beautiful first moments, but not intrude on your precious time. I begin by taking photos of baby swaddled in the cot, either sleeping (where possible) awake is also totally fine! If baby isn't happy lying in their cot, I'll do these shots in mum or dad's arms. Next I capture individual pics of cuddles with family members and any sibling shots. Then I'll get a group photo or two. Right at the end is when I ask if you'd like to unwrap baby a little for those hands and feet shots! I save this until the end as this can disturb baby. All poses are totally optional, the happiness of baby and all family members is my utmost priority. More Info


Why BellaFresh48?

Bella Jordan is the trusted newborn photographer at Epworth Freemasons East Melbourne, and Jessie McPherson Private Hospital. Bella will also visit you at any other Melbourne hospital or come to your home. With a genuine, caring approach to each and every family, Bella delights her customers again and again with beautiful images to treasure forever. With BellaFresh48 you can be guaranteed the highest standard of photography delivered through three core values; Empathy, Quality & Value.

When you sit down to look back at family photos, you remember a time, a day, a moment.  At BellaFresh48 I don’t pose your baby or use any props, and the definition of the perfect pose is however I find you: baby sleeping in the cot, feeding in mum’s arms, snoozing on dad’s shoulder... the list is endless. The result is a set of photos that evoke happy memories and depict the beginning of your new family-life together.

There is no charge for your session. 2-3 weeks later, your images will be available to view via your private online gallery where you can order your preferred package with no obligation, and no sales pressure. Packages start at $290 for Epworth & Jessie McPherson Customers. See PACKAGES.



"Oh my gosh!!!!! Bella these are ABSOLUTELY BEAUTIFUL!!!! Thank you so very much!!!"

“Thank you so much Bella! I can't express how much we love the pictures. You captured our special time amazingly, we are so grateful! There are such great family pictures, the ones of baby Evie's toes make my heart melt.” - Louise