Do you come to my hospital or home?
BellaFresh48 is the newborn photographer at Epworth Freemasons East Melbourne, and Jessie McPherson Private Hospital. If you're not birthing at either of these hospitals, or you'd prefer your session at home I will happily book in a session at your chosen hospital or home. The only difference being that the minimum package for Epworth & Jessie sessions is the 'Digital 20' package at $260, whereas the at minimum package for an in-home / other hospital session is the 'Full Gallery' package at $360. See Packages. I don't charge booking fees for any session.
Do I need to book My Fresh 48 Session?
I highly recommend registering as soon as you can. Registering beforehand means we can book a time slot to suit you, once your baby arrives. No cancellation penalties & no obligation.
When & where will the photoshoot take place?
I come to your place of birth between 10am & 1pm, 1-4 days after your birth Monday to Friday, but I can often be flexible. I would recommend that you have your session as soon after birth as you feel ready.
What does a typical session look like?
The session is just 20 mins and very relaxed. My aim is to capture those beautiful first moments, but not intrude on your precious time. I begin by taking photos of baby swaddled in the cot, either sleeping (where possible) awake is also totally fine! If baby isn't happy lying in their cot, I'll do these shots in mum or dad's arms. Next I capture individual pics of cuddles with family members and any sibling shots. Then I'll get a group photo or two. Right at the end is when I ask if you'd like to unwrap baby a little for those hands and feet shots! I save this until the end as this can disturb baby. All poses are totally optional, the happiness of baby and all family members is my utmost priority.
How do we prepare?
If baby is recently fed and sleeping, that's a great way to start the session. But if not, don't worry, we'll still get beautiful shots. I don’t pose baby or use props, you don’t need to pack anything special, just a nappy or a bodysuit is perfect. Fresh 48 photography is documentary in style, allowing you to remember baby exactly how they were in the first hours of their life.
When can I view the images?
I pride myself on a fast turnaround. Your gallery will be online 1-2 weeks after your session.
When purchase a package with digital images, you will be sent a link to download your images immediately.
What are your covid safe procedures?
I sanitise hands regularly, and my equipment between each session.
I will never visit if I, or any member of my family are unwell.
I wear a facemark for the duration of your session.
I never touch your baby or belongings.
When will I receive my order?
Digital images are available for download immediately after purchace. You will be sent an email with a link to download your images onto your laptop or computer.
Fine Art Prints are printed at our expert lab in QLD, on beautiful paper using archival inks to last over 100 years. These take 10-15 working days to get to you.
Our beautiful layflat Photobooks are printed on Matt photographic paper, boasting outstanding image quality and vibrant colours, with a smooth matt finish. Photobooks take 3-4 weeks for delivery.
What is documentary photography?
Documentary is visual storytelling. The session is very relaxed and super friendly, which will help you feel comfortable, and works really well with young big-siblings! Resulting in images that reflect actual moments in time & memories.
What if my baby needs to be in the NICU?
Babies who are in NICU are approached on a case-by-case basis. I will work with hospital staff to find out what we are able to do.
Will my photos & identity be private?
Yes. I'll always ask your permission to use your photos in my marketing material / social media, and those of Epworth/Jessie McPherson. I'll never use you baby's name and only use your first name in testimonials.
Are you vaccinated?
I am up to date with my Whooping Cough and Influenza Vaccines.
How do I register?
Simply select REGISTER to register your details. Drop me an email at or give me a call on 0467 982607. I'm always happy to talk through any additional questions you may have.
In order to be able to provide you with a fast and streamlined service, I ask for information such as your email address, and contact phone number in the registration process. All of the information provided is stored securely, and never shared with anyone outside of BellaFresh48.